The firm

Two years working one corridor, in three languages.

IB7 Consulting advises companies and investors on market entry and foreign direct investment across Canada, the United States and Mexico. Incorporated federally in 2024 and based in Winnipeg, Manitoba.

2024
Incorporated federally in Canada
3
Operating layers
EN ES FR
Languages of delivery
Winnipeg
Manitoba, Canada
What we do

Cross-border decisions, made in the right order.

We help two kinds of client: companies opening a market they have not sold into before, and investors placing capital in a country they do not yet operate in. Both face the same four questions at different stakes, and both lose money the same way — by taking them out of order.

The work runs across three layers: Consulting & Intelligence, Soft Landing, and Air Cargo. Underneath them sits the IB7 EDGE method, which decides what happens when.

We are not a law firm, an accounting practice or a freight forwarder, and we do not pretend to be. Regulated work is carried out by licensed firms in the country where it is regulated. What IB7 holds is the mandate, the sequence and accountability for the outcome — so the client deals with one firm rather than coordinating four.

Everything is delivered in English, Spanish or French, natively. A Mexican counterparty reading a proposal written in Spanish is having a different conversation from one reading a translation.

Where we work

One corridor by choice. The method travels.

Our focus

The North American corridor

Canada, the United States and Mexico under CUSMA. We concentrate our delivery capacity, partner network and jurisdiction data here rather than spreading thin — that concentration is precisely what makes our scoring credible. We would rather be genuinely strong in three jurisdictions than nominally present in thirty.

Beyond it

Europe, and elsewhere on request

The method is jurisdiction-agnostic — a sequence of questions and gates, not a database of one region. We maintain an active European focus, with relationships built through our founder's years in France, and we take engagements in other markets as special requests with local partners. We say so plainly when a market is one where we cannot add enough value to justify the fee.

The team

Small, senior, and in the room.

Clients deal with the people who do the work. There is no layer of associates between the principal and the file.

CEO & Founder
Jose Manuel Castellon Alvarez

Leads mandates and corridor relationships. MBA, Audencia Business School. Previously Honeywell Aerospace, Boeing Canada and CentrePort Canada. Teaches at RRC Polytechnic.

CFO & Co-Founder
Aline Zambada

Finance and operations, and lead on the data behind the scoring work.

Business Development
Don Toralba

Client development and partner relationships across the corridor.

Innovation & Operations
Jie

Lean innovation and delivery operations.

Research & Development
Sandeep Thakur

Research, project management and quality assurance on the analytical work.

Web & Communications
Alan Castellon

Web, platform build and digital communications.

Beyond the core team, IB7 works with licensed legal, tax and logistics firms in each country, and with trade promotion bodies, chambers and inland-port ecosystems across the corridor. Mexico strategic partner: Ignacio Contreras Lerma, Mexico Strategic Partner, IB7.

How we work

Three commitments.

01

We will tell you not to go

A documented decision not to enter a market is a legitimate deliverable, and often the most profitable one. It is also the outcome most advisors are structurally reluctant to produce.

02

We state our limits

Where our coverage stops, our pages say so. Air cargo runs Canada to Mexico and not the United States; Soft Landing covers Canada and Mexico with the US in development.

03

You can challenge our work

Every result comes with its inputs and sources. You can argue with any of it. The model's internals remain ours.

Next step

Start with a conversation, not a proposal.

Thirty minutes. You describe the market you are considering; we tell you which phase you are in and what closing it involves.

Book a free 30-minute readout

IB7 outputs are indicative and built on public data. They are not legal, tax, customs, regulatory or investment advice, and IB7 does not guarantee market results. Regulated work is carried out by licensed firms in each country.