One question, closed in an afternoon.
An IB7 EDGE Lab is hands-on work on a single border question, on your own company. You arrive to find a read on your business already prepared, and you leave with a working tool and a decision written down.
Some questions do not need a whole market study. They need an afternoon and the right data.
A company weighing its tariff exposure, or whether a cold-chain route holds, does not need to buy a three-session programme to find out. The Lab is the honest size for a single question.
It is your company on the table
Not a case study. The read waiting at the door is scored on your products and your markets.
You do the work
We facilitate and supply the data. The tool gets filled in by the people who actually know the business.
It ends in a decision
A Decision card, written in the room, naming what you will do and what would change your mind.
A half day, about two thirds of it hands-on.
The short format compresses this into ninety minutes with the analysis sent ahead.
You send a short intake. We prepare a Lab Read on your own case and bring it to the room, so no time is spent on background.
What is actually true about this market, route or rule right now, with sources named.
We walk your own result — bands, ranks or traffic lights — and you challenge it. Most of the value is in the challenging.
The worksheet, calculator or canvas gets filled in on your numbers, with us in the room to unstick it.
What you will do, by when, and the condition that would change the answer. Written down before anyone leaves.
Two things, and both are yours.
The L-tool
The worksheet, calculator or canvas, filled in on your numbers.
Your Lab Read
The scored result on your own case, with its inputs and sources.
A Decision card
The decision, the date, and what would change it.
The sources
Everything we used, so your team can rerun it next quarter.
A free readout
Twenty minutes within two weeks, once it has been slept on.
A named next step
Or the honest view that you do not need one yet.
Nine we run today.
Each one is the hands-on version of a Talk on the same question. New Labs are built when a host commits a date.
| Lab | The question it closes | What you build in the room |
|---|---|---|
| Tariff Shock Test | How exposed are we to one market? | Exposure and scenario worksheet, by product and market |
| Mexico Now | Does Mexico fit us, and how would we enter? | Entry options sheet, with a state-fit read |
| CETA Playbook | Can we actually claim preference into the EU? | Utilisation checklist across three EU countries |
| Market Adaptation Lab | What must change in product, label and pack? | Adaptation checklist, customer needs canvas, demand-test plan |
| Get Paid Abroad | On what terms, and with what protection? | Cash cycle and terms calculator |
| Cold Chain Corridors | Will this route hold our product? | Route and cost planner, with a risk read by corridor |
| Trade Mission to First Order | How do we turn a show into orders? | Mission planner, pre-show checklist, 90-day follow-up tracker |
| Premium Positioning Studio | Where can we earn a better price? | Premium positioning canvas, by region and channel |
| Investment-Ready Facility | What do foreign investors look for? | Investor pitch pack: site profile, proof points, incentive map |
A company with one question and a date to answer it by.
The Lab suits a company that knows which question is blocking it.
- One specific question is holding up a decision
- You want your own numbers in the answer, not a sector average
- You can get the two or three people who know the business into a room
- You are not ready to commit to a full market study, and may never need one
If you cannot name the one question, book a readout instead. Thirty minutes usually surfaces it, and sometimes answers it outright.
Three honest outcomes.
You act on it yourself
The tool and the decision are enough. Plenty of Labs end here and that is a good outcome.
A second Lab
One question answered usually reveals the next one. Different question, same format.
See the Labs →The Workshop
When the real question turns out to be “which market” rather than a single issue.
See the Workshop →What companies ask first.
Is this a course?
Can we send one person?
What if the answer is bad news?
Do you run it at our site or yours?
Does the fee count toward anything else?
Tell us the question.
One sentence is enough. We will tell you whether it is a Lab, a readout, or something that does not need us at all.
Request a LabIB7 outputs are indicative and built on public data. They are not legal, tax, customs, regulatory or investment advice, and IB7 does not guarantee market results. Regulated work is carried out by licensed firms in each country.