One market, researched and scored.
The Country Market Brief is where most companies start. A fixed-scope study of one market — a country, or a region that trades as one, such as the EU single market — for your product, built to be put in front of whoever has to approve the decision.
Boards stopped accepting a narrative. A narrative cannot be compared.
Most market decisions are made on a deck that argues for one market. Nobody can tell whether the second-best market was better, because it was never scored the same way.
It is comparable
A scored result for one market can sit beside the same result for another. An opinion cannot.
It is auditable
Every output arrives with its inputs and sources, so a sceptical director can pull any thread without calling us.
It is fixed
One country or region, one product or service line, quoted against a written scope before work begins. No discovery creep.
Six outputs, no narrative padding.
Fit band for your product
A four-factor readiness result, shown as a band rather than a bare number, with the reasoning behind it.
Demand and competitive read
Who buys, through which channels, against which incumbents, and what they currently pay.
Regulatory traffic lights
What is clear, what needs a licence and what will stop you — green, amber or red, with the requirement named.
Landed-cost waterfall
Your price at the door, built up step by step: tariffs, logistics, certification, margin to the channel.
Routing map
How product physically reaches the buyer, and what each route costs in time and money.
Funding shortlist
Programs that may fit this move, with what each one asks for and when it closes.
About three weeks, in four steps.
Longer where a sector licence or a certification pathway has to be traced to source.
A 30-minute readout, then a written scope naming the country, the product line and the questions the Brief has to answer.
Trade, tariff, regulatory and channel data pulled and checked, with the sources recorded as we go.
The four-factor read run on your product, outputs rendered as bands, ranks and traffic lights, with the evidence attached.
We walk you and whoever approves the decision through it, and answer the objections in the room rather than by email.
Built for the person who has to approve it.
A board member should reach the recommendation in five minutes and find the supporting evidence underneath it if they want it.
One country or region, one product line
A single market — one country, or a defined region such as the EU single market — quoted against a written scope before work begins.
It is not a sunk cost
If you go on to a larger engagement, the Brief is credited toward it.
English, Spanish or French
Delivered in English or Spanish, and in French once the English version is final.
Companies with a shortlist and a decision to defend.
The Brief suits a company that has narrowed to one or two candidate markets and now has to justify the choice to someone else.
- You have a shortlist but no comparable evidence behind it
- A board, a lender or a grant committee has to approve the move
- You need landed cost and regulatory reality before you commit people to it
- You want one market done properly rather than five done thinly
If you have not shortlisted yet, the IB7 EDGE Workshop does that work with you. If you already have, the Brief is almost always the cheaper route.
What a Brief usually leads to.
A decision, and nothing else
Plenty of Briefs end with a company proceeding on its own, or deciding not to go. Both are successful outcomes.
A second Brief
Where two markets are genuinely close — two countries, or a country against a region — the comparison is worth buying.
IB7 EDGE Engagement
Where you want us to carry it: Develop the plan, Grow the partners, Execute the launch.
See the Engagement →Fair questions about a fixed-scope study.
How is it different from a consultant's market report?
Will you tell us not to go?
Do you publish how the scoring works?
Is this legal or tax advice?
Order a Brief, or ask whether you need one.
Some questions are answered in a thirty-minute readout and do not need a Brief at all. We will tell you which case you are in before you buy.
Book a free 30-minute readoutIB7 outputs are indicative and built on public data. They are not legal, tax, customs, regulatory or investment advice, and IB7 does not guarantee market results. Regulated work is carried out by licensed firms in each country.