A market you cannot defend is a market you have not chosen.
We score candidate markets against each other and hand you the reasoning, not just the recommendation — so the decision survives a board, a lender or a grant committee.
Boards choose on instinct because nothing else is comparable.
A narrative cannot be compared with another narrative. A scored result can — which is the whole reason the model exists.
Locational competitiveness
Why a place is genuinely good at an industry — factor and demand conditions, supporting industries, rivalry — rather than merely willing to host it.
Strategic behaviour
How the actors already in the market will respond, and whether the commitments being offered to you are credible.
Cost of entry
What it actually costs to be there: country risk, currency exposure and the real value of incentives once eligibility and timing are applied.
Four verdict bands. No hedging.
Outputs are presented as fit bands, ranks and traffic lights. The internals of the model are IB7 intellectual property and are not published — but every result arrives with its inputs and its sources, so you can challenge any of it.
| Verdict | What it means | Recommendation |
|---|---|---|
| Strong fit | Holds across all three readings, with no disqualifying risk. | Proceed to Develop. |
| Conditional fit | Holds if a named condition is met — a partner, a licence, a price point. | Proceed with the condition monitored. |
| Monitor | Not viable today; a known, dated change could make it viable. | Shelve with a review date. |
| Decline | Does not hold, and nothing realistic changes that in the horizon. | Document and close the question. |
Three depths, same model underneath.
Country Market Brief
One country or one defined region, one product line, six outputs, about three weeks. Where most companies start.
Order a Brief →IB7 EDGE Workshop
You run the method yourself on your own company, with the full toolkit and a personal Market Fit Snapshot.
See the Workshop →IB7 EDGE Engagement
We run it and carry the decision through Develop, Grow and Execute to a launch.
See the Engagement →Anyone who has to defend the choice to someone else.
The model was built for the moment when an opinion stops being enough.
- Owners and export leads choosing between candidate markets
- Boards, lenders and grant committees reviewing a proposed move
- Economic development offices and municipalities being screened by investors
- Embassies, agencies and funds that need a comparable read across jurisdictions
Four questions. We will name what closes your phase.
Answer honestly rather than aspirationally — the tool is only useful if it can tell you something you did not want to hear.
What people want to know about the model.
Will you show us how the scoring works?
Is the data yours or public?
How current is it?
Can you read a market we have already entered?
Thirty minutes, and we will name your phase.
Bring the markets you are weighing. We will tell you what we already know, what we would have to find out, and which of the three depths actually fits.
Book a free 30-minute readoutIB7 outputs are indicative and built on public data. They are not legal, tax, customs, regulatory or investment advice, and IB7 does not guarantee market results. Regulated work is carried out by licensed firms in each country.